Kelly, Dan and Louis are students at a prestigious business school, destined to become tomorrow's elite. The industrious trio are determined to start putting their education into practise from the off in an attempt to make as much money as they can from their fellow students. Working on the theory that relationships between the sexes can be regulated by market principles, they begin to inflate the popularity of certain individuals artificially, by hiring beautiful and sexy off-campus women as their dates for exclusive and riotous college parties. However their perfect business model soon spirals out of control as their moneymaking scheme takes off in a big way across campus.

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